_002 Americana Crewneck
_002 Americana Crewneck

PROCESS.

A sweatshirt that used to belong to a place. We kept the name, and took away its voice.
  1. 01

    BLACK

    The sweatshirt was dyed black. The cotton absorbed it unevenly, and the warmth of the original colour still breathes through at the seams and the ribbing.
    _002 Americana Crewneck — BLACK 1
    _002 Americana Crewneck — BLACK 2
    _002 Americana Crewneck — BLACK 3
    _002 Americana Crewneck — BLACK 4
    _002 Americana Crewneck — BLACK 5
  2. 02

    PIGMENT

    Black pigment was layered over the dye, settling on the surface of the fleece and catching on every fold.
    _002 Americana Crewneck — PIGMENT 1
    _002 Americana Crewneck — PIGMENT 2
  3. 03

    FADE

    The lettering on the front was lightened by hand, slowly, until it sank back into the fabric. Still readable, no longer shouting.
    _002 Americana Crewneck — FADE 1
    _002 Americana Crewneck — FADE 2
    _002 Americana Crewneck — FADE 3
    _002 Americana Crewneck — FADE 4
  4. 04

    SPRAY

    The surface was sprayed by hand to break the uniformity of the black and build shadow around the body.
    _002 Americana Crewneck — SPRAY 1
    _002 Americana Crewneck — SPRAY 2
    _002 Americana Crewneck — SPRAY 3
    _002 Americana Crewneck — SPRAY 4
    _002 Americana Crewneck — SPRAY 5
  5. 05

    LIGHT

    The ornamental frame on the back was printed by laser. The light draws the image out of the fibre itself, with no ink laid on top.
    _002 Americana Crewneck — LIGHT 1

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